Tuesday, 30 August 2016

Nollywood actor lands role in "Vikings"



"I was surprised when I got a call-back and landed myself this small role that means the whole world to me," Stanley Aguzie.

Saturday, 13 August 2016

Jude Martins: Nollywood Movies Set to Break Box Office Records in 2016



Earlier in the year I took us on an exposition on few factors that determine success at the box office for Nollywood movies.  {Click here if you missed it}
In conclusion, we saw the tendencies to realise huge accomplishment in the growth and development of the sector, and how much we could achieve when professionalism and creativity superpose on our journey to excellence.
Like we anticipated, several milestones have been crossed as we entered the second half of the year. Records have been broken and made, production standards have been improved upon, accountability is gradually gaining acceptance, theatrical capacity is increasing and a lot more is happening. Therefore, I have deemed it expedient to communicate certain important facts that will aid our understanding of the rising trend in the sector and that help us see the possibilities of recording a breakthrough at the box office in 2016.
A strong early start
Ever since the theatrical journey began for Nollywood movies, the industry’s highest grossing year at the box office has been the year 2014 with annual revenue surpassing an all-timefour hundred million naira. O yes! your thoughts are right….Ayo Makun’s 30 Days in Atlanta made about 40% of that figure and disproved the belief that Nollywood movies are underdogs. I kept imagining what the result could have been if we had the kind of reception enjoyed by Hollywood movies in other countries. Imagine that 30 DAYS IN ATLANTA was showing across cinemas in the United Kingdom, United States of America, China, India, Kenya and South Africa…Perhaps, Hollywood might have had the need to create a different definition for the word “blockbuster”.
Nevertheless, it might interest you to know that there are realistic tendencies that the year 2016 may just break the jinx in annual box office revenue; taking into cognisance the mind blowing figures that have continuously rolled in. Films such as FiftyCouple of daysSurulereGhana Must GoATM and Wives on Strike have already summed up a whopping 200 Million Naira with just half the year gone.Mo Abudu’s Fifty (though released in December, 2015) spilled into 2016 and succeeded in rolling in about 85 million Naira. Omoni Oboli’s Wives on Striketops the year’s chart (so far) with 67 million Naira. With the second half pregnant with intriguing films such as Kunle Afolayan’s CEO, the much anticipated ’76,The Arbitration93 DaysWhen Love HappensThe Wedding Party and of course Ayo Makun’s steaming A Trip To Jamaica, we can confidently anticipate a new dawn in Nollywood’s annual gross box office returns. Infact, those in the know are optimistic about a possible 800 million Naira in annual box office takings which even with the devaluation of the Naira will be close to $3 million.
Improvement in quality of content and audience acceptance
The reason for this growth can be attributed to an improvement in content delivery. Never in the history of modern cinema reign have we enjoyed a consistent flow of qualitative movies like in this year. Nollywood filmmakers have in no small way upped their game. We have seen better entertaining story lines, intelligent plots, timely release dates, professional casting etc… In one word – tremendous.
Looking at performance from a quantitative perspective, Nollywood is not doing bad either; they conspicuously hold 15 to 20% position of the total number of titles at the box office – Hollywood dominating the space with 75 to 80% and the rest (Bollywood, Chinese movies etc…) holding about 5%.
Nollywood occupying a conspicuous space at the box office….
The improvement in figures this year also insinuates that Nollywood movies are beginning to gain acceptance by the Nigerian audience. Unlike what it used to be a few years ago, we have less people saying; “I don’t watch Nigerian films, I prefer Hollywood…” The situation used to be so bad that a notable Nollywood actor received some social media lash from film lovers when He stated that Nigerians do not patronize Nollywood because “they love to live fake lives”. Truth being told, figures don’t lie – Witha good and well marketed content, you will definitely enjoy patronage.
Recently I have had people calling in to ask: “what Nollywood film do you have showing?” Others go to the extent of mentioning the particular Nollywood film they want to see. It tells me we are getting somewhere. I foresee a future when almost all people want to see in our cinemas are Nollywood films. Don’t call me a prophet – If it happened in the music industry, who says it can’t happen in the film industry?
New cinema locations
Another development that deserves commendation is the anticipated opening of new cinemas in different locations across the country. The end of 2015 saw us celebrating the birth of Silverbird Cinema at Festac Lagos, Filmmhouse Cinemas at Akure and Dugbe (Ibadan) and Genesis deluxe Cinema at Onikan , Lagos. These provided additional seating capacities that contributed tremendously to box office successes in 2015. With the opening of Filmhouse cinema Asaba at the beginning of the year, the industry anticipates the birth of the following cinemas before the end of the year – Genesis Deluxe Cinemas at Ajah (Lagos), Maryland (Lagos), and Owerri, Film house Cinemas, Surulere (Extension) Benin and Calabar, Silverbird cinema at Jabbi Lake (Abuja) and the first IMAX cinema in west Africa – Filmhouse IMAX at Lekki (Lagos). We are reliably informed that there are cinema spaces in the new Umuahia and Ota Malls set to open in a few months. This will bring the average screen per cinema location to 5.5 as against the current 4.5 we have.
The collective impact of an early strong start at the box office, additional capacities from soon to be opened cinemas and the acceptance by our audience makes me confident that we can indeed double our achievements (at the box office) in 2014. (Note that in 2014, the average screen per location was less than 4).
It is also important to note how the commercial success being enjoyed by Nollywood movies at the cinemas is driving up the value for films on ancillary and non-theatrical platforms such as online TV and in-flight entertainment. We will be taking a dive into all that when next you read from me…
Meanwhile, dear film lover, if you are yet to embrace this gracious trend, if you are yet to recognise the fact that Nollywood is rising, you now know better.
While we keep our fingers crossed, enjoy Nollywood….

Wednesday, 6 July 2016

Minister explains Nigeria’s moves to restructure Nollywood

During the Nigerian film industry stakeholder’s workshop for restructuring Project ACT Nollywood in Abuja on July 1, the Minister of Finance, Kemi Adeosun said the indigenous film industry is a major contributor to Nigeria’s economy.
Project ACT Nollywood is a N3 billion grant programme set up by the Federal Government to address challenges impeding the growth of the Nigerian movie industry.
The workshop was to examine outstanding areas of the programme that was yet to be implemented; and review them to ensure that they were still appropriate for the industry.
Mrs. Adeosun gave two important summations about Nollywood.
1. The problem of the industry was not in the quality of movies produced but in the structure of the industry because most of those who create the value do not actually get the value in terms of returns due to piracy.
2. To improve distribution to ensure that the investments actually got the expected return, there was need to evaluate the entire value chain from the tax system to the enforcement system to ensure sustainability.
“Today, we will inaugurate a committee to review the programme, restructure if necessary and come up with implementation plan,” she said.


According to her, the plan would establish measurable and demonstrable deliverables that would ensure maximum value for the industry’s stakeholders and Nigerians generally.

BREAKING: Nollywood actress, Bukky Ajayi, is dead


Veteran Nollywood actress, Bukky Ajayi, is dead.
A source told The Punch that she died on Wednesday morning but declined to give details.
She was 82 years.
Ajayi studied drama at the Institute of Drama, London.
She was part of the TV series Village Headmaster which aired in the 1980s.

Wednesday, 1 June 2016

Miss Nollywood, Blessing Ogar resigns following colleague’s dethronement, blasts pageant organizers
Blessing OgarFollowing the dethronement of Miss Nollywood Culture and Tourism 2016, Grace Okoro Adaeze, her colleague and the current Miss Nollywood 2016, Miss Blessing Ogar, has resigned.
Ogar tendered her resignation on Wednesday citing the unfair treatment meted out to her dethroned colleague, stating that all that Adaeze had said were true.
Recall that organizers of the Miss Nollywood Beauty Pageant recently announced the dethronement of the queen, Adaeze.
Her dethronement which was expected to take effect immediately was allegedly due to her arrogant behaviour and rudeness and Adaeze had come up with claims alleging that she and other contestants were harassed for sex and that the chief organizer, Mr. Barakumo Odede, demanded for their personal money, attempted to pimp them out, and more.
Following the development, Ogar has backed her dethroned colleague, also alleging that the organization which she was representing has defaulted in the various arrangements they agreed to pursue, while demanding that she corroborate the lies they leveled against her predecessor.
In her resignation letter posted on her Facebook page @Blessing Ogar, she alleged that the organizers of the pageant mandated her to corroborate the lies and allegations they leveled against the dethroned queen, a mandate which she says was against her conscience.
She stated that she had better resigned because the organization would also dethrone her if she refuses to corroborate their lies, adding that the organization has defaulted on their previous agreements and defaulted in availing her of her entitlements as Miss Nollywood 2016, meanwhile they had already started advertising for a new queen while they are yet to pay her the prize money.
Captioned under the letter was a statement: “To all my friends who stood by me during my pageant, I’m sorry this is coming. I know you’ll want the best for me please read this letter and know my reason for this
Her resignation letter reads below:
MISS NOLLYWOOD FOUNDATION.
Dear Organizer,
NOTICE OF RESIGNATION
Please accept this letter as a notice of my resignation from my position as Miss Nollywood Nigeria 2016. My last date as Miss Nollywood Nigeria 2016 is May 30th, 2016. I was shocked and dumb founded after seeing the dethronement of one of the most hard working Queens in the foundation. After careful reasoning and consultation with friends and family, I realize that it is better for me to protect and safeguard my future by humbly resigning from my office. These are my reasons as stated below:
(1) The organization did not fulfill their promise(the prize money have not been given to us)yet they have started to advertise for a new pageant with a prize tag of $4500 for the star prize winner.
(2) As an individual, I am no longer comfortable with the recent happenings in the organization. e.g A queen was dethroned without cogent reasons.
(3) There have been no support of any kind from the organizers, instead it has been extortion and other forms of harassments from them.
(4) If an organizer can cook up so many lies to tarnish the image of a hard working queen then they can do worst things to other queens.
(5) An organizer that want me to defend him even when he is wrong is not worthy of my support.
(6) I contested for Miss Nollywood Nigeria Beauty Pageant because I want to use the platform to be voice to the voiceless in the society , and also to do lots of charity work, rather, Miss Nollywood Foundation wants me to go against my belief and this is wrong. They want all their queens to work and put money in their pockets.
(7) It is better for me to resign as a honourable Queen than being dethroned . I’m not ready to cook up lies against a harmless and innocent girl, I know if the organizer finds out that I’m not in support of them, I will be dethroned as well.
These are my reasons for resigning from the foundation as a beauty queen under their platform.
I will return the only property of the organization in my possession which is ‘the sash’ as soon as possible.
Thank you.
Blessing Ogar (Ex Miss Nollywood Nigeria 2016).

Nigeria: Nollywood Actor, Segun Arinze Counsels Children to Respect Parents


A popular Nollywood actor, Mr Segun Arinze, urged children to respect their parents and encouraged them to always be the best they could be.
Arinze gave the counsel in an interview on Tuesday in Abuja.
"Children should listen to their parents and grow up in the right way to become better human beings in the future.
"They should strive to be good men and women that will help develop Nigeria and the world in general by contributing their own quota to global development.
"Children should also remember that the world is just a passing phase and should make the best out of every minute," the veteran actor said.
He called on parents to focus on giving their children the best they could afford, saying that parenting should not be about work alone and forgetting the children.
According to Arinze, children need the attention of their parents.
"If you take your eyes off the ball and there is no guardian, that is when you find your children getting into bad company.

Tuesday, 31 May 2016

Nollywood feeds Nigerians with trash in the name of movies – Director, Mildred Okwo


Movie director and producer, Mildred Okwo, has condemned the Nigeria movie industry , saying they keep feeding Nigerians with trash.
She called out stakeholders of the industry over their penchant for mediocre productions even as she says they are to be held responsible for such ‘trash.’
The movie icon wondered why Nollywood depicts native doctors as evil and how unprofessional they cast romantic scenes.
On her Twitter handle SunCountry ‏@MealdredO, she wrote: “Nollywood keeps feeding us this trash!
“[We are] using our own hand to perpetuate long held stereotypes. Think about it.
“Why is every native doctor made out to be bad? There must be some that heal and adcvicse. Our ancestors went to them for guidance before British entered.
“I do not ascribe to d theory that all African trad beliefs are bad simply cause a group of British people brainwashed some people years ago.
“There must be some that heal and advise. Our ancestors went to them for guidance before the British entered.
“For goodness sake, leave your shots sometimes and watch your actors. Watch for certain muscles running down the body of an actress during a kissy kissy scene; that usually indicates they are uncomfortable.
“If the actress is uncomfortable during a love scene and we see it, director did not do their job.
“If you are going to shoot a series, please do so and stop forcing us to go and watch it as film in cinema,” Mildred tweeted.

Nollywood actor, Segun Arinze counsels children to respect parents


Abuja – A popular Nollywood actor, Mr Segun Arinze, urged children to respect their parents and encouraged them to always be the best they could be. Arinze gave the counsel in an interview *Segun Arinze on Tuesday in Abuja. “Children should listen to their parents and grow up in the right way to become better human beings in the future. “They should strive to be good men and women that will help develop Nigeria and the world in general by contributing their own quota to global development. “Children should also remember that the world is just a passing phase and should make the best out of every minute,’’ the veteran actor said. He called on parents to focus on giving their children the best they could afford, saying that parenting should not be about work alone and forgetting the children. According to Arinze, children need the attention of their parents. “If you take your eyes off the ball and there is no guardian, that is when you find your children getting into bad company. “And before you know it, parents start losing their grip on them; so it is best we focus our attention on our children. “When the children are complaining; the little that they complain about, notice it and nip it in the bud as fast as you can,’’ he counseled parents. The Nollywood actor said that the world was living in a jet age, adding that everything was going at speedy rate, especially the social media. He stressed that in as much as parents wanted to give their children the best, they should control what the children watched on television and other medium. “Let the children listen to positive things, not negative things; negative things will certainly come. “But when those negative things will come, they will know how to handle them, because you would have prepared them in such a positive way,’’ Arinze added.



Monday, 9 May 2016

Nollywood actor Kenneth Okonkwo & wife welcome first child



Nollywood actor Kenneth Okonkwo and his wife Ifeoma welcomed a baby boy on Saturday, May 6 at St. Joseph Medical Centre, Baltimore, USA. The couple who have been married for 9 years, named their bundle of joy after the actor, Ken.

“God has been faithful. To him be the glory for giving us another Ken” he wrote on Instagram as he shared the photos.

Friday, 1 April 2016

UK media mocks Nollywood’s ‘Spider Girl’

Lagos - The media in the United Kingdom has taken swipes at a Nollywood movie entitled Spider Girl, seeing it as a very poor imitation of the Hollywood all time block buster, Spider Man.
The film which is produced by Priced Penny Films, has had its trailer on social media platforms with the lead actor performing some 'out-of-this-world' stunts but the UK Metro and Unilad Uk are not finding it funny as they both tore into the movie.
Here is what Metro UK said about the Nollywood film in an article titled 'Forget Spider-Man, Nigerian Spider-Girl needs to be in Captain America: Civil War
"We’ve had Tobey Maguire, Andrew Garfield, and now we’re anticipating Tom Holland’s younger-take on Spider-Man in Captain America: Civil War, but Nigeria is throwing their own interpretation into the Marvel Cinematic Universe.
As you can see', Spider-Girl could easily stand toe-to-toe with giants in the Marvel Universe; flinging enemies into the sky and saving vehicles which are mildly going over the speed limits.
If anything, the real stars of the show are the powerful screams from civilians startled by her presence. It’s the kind of shrill Daredevil could hear from Hell’s Kitchen.
The genuine movie trailer is one of the many treats offered by Nigeria’s Hollywood equivalent, which celebrated its 20th anniversary in 2012."

Cinema of Kenya

From Wikipedia, the free encyclopedia
The cinema of Kenya refers to the film industry of Kenya. Although a very small industry in western comparison, Kenya has produced or been a location for film since the early 1950s when Men Against the Sun was filmed in 1952. Although, in the United States, jungle epics that were set in the country were shot in Hollywood as early as the 1940s.

Kenyan cinema[edit]

Rather than featured films with fictional content, Kenya has mostly produced documentary films often relating the conditions of the people and poverty in the main cities of Kenya. Since 2000 feature films on DV technology production have increased in the country. They include Dangerous Affair, Project Daddy, and Money & the Cross by Njeri Karago, Babu's Babies by Christine Bala, Naliaka is Going by Albert Wandago, The Price of a Daughter and Behind Closed Doors by Jane Murago-Munene, The Green Card by Brutus Sirucha, Malooned by Bob Nyanja, All Girls Together by Cajetan Boy, Help by Robert Bresson and From a Whisper by Wanuri Kahiu and Jitu Films movies: Mob Doc, R2 Security, Zeinabu Rudi Nyumbani, Chasing Moses, Selfish, Me, My Wife and Her Guru, Grave Yard and Through Hell and The Hammer by Cezmiq Cast and the banned horror film Otto the Bloodbath.
Feature films before 2000 include 'The Battle of the Sacred Tree (1995) by Wanjiru Kinyanjui which won several awards (OCIC and The Black Filmmakers Hall of Fame award in the US), Saikati and Saikati Enkabaani by Anne Mungai and Kolor Mask by Sao Gamba. Numerous short fictions are also on the increase such as Ras Star by Wanuri Kahiu, Subiraby Kenya-based Indian film director Ravneet Sippy Chadha, Life in D Major by Angelo Kinyua, and Extracts of Me by William Owusu.
Other low-budget independent filmmakers using digital technology to shoot their films and sell them locally on DVD and VCD format have spawned the Riverwood Industry. Though it originally takes it name from River-road, the busy street where music tapes and electronics are sold, Riverwood is fast capturing the attention of the mainstream TV stations and pan-African broadcasters. Mburu Kimani's The Race earned an award at the inaugural Kalasha Awards (Kenya's TV and Film Awards) for Best Riverwood Film.[1] Other films in this genre include Simiyu Barasa's Toto Millionaire (2007), and numerous other vernacular films like Kihenjo and Machangi
Films such as 2006's I Want to Be a Pilot relates an emotional tale of a young boy living in poverty in Nairobi who has dreams and aspirations of becoming an airline pilot and being set free from his life of hardship.
In 2007 Vivid features, a big Kenyan Media house, decided to diverse from their traditional services and venture into local feature film production. During this time Vivid managed to produce 24 Kenyan feature films under the name of Jitu Films with different directors such as Alexandros Konstantaras, Evelyn Kahungu andHawa Essuman. Jitu tried to help to create a dependable market for Kenyan films by helping developing a cinema going and a DVD buying culture for local Kenyan films as well as reaching other audiences outside Africa. To beat piracy Jitu has their original DVDs on sale only for under a dollar in all big Supermarkets and shops . The DVDs are original high standard quality with extra menus with other film trailers etc. In 2010 Jitu Film's “Otto: the Blood Bath” earned its reputation not only by being the first Kenyan Horror movie being banned the last years by the Kenyan Censorship Board as “Too horrific even to an adult” but by winning the first price as the Best East African Film in the last edition of the Rwanda Film Festival.
Film such as 2010's Togetherness Supreme a fictional feature flm by Nathan Collett have received national and international attention[2] for revealing some of issues affecting Kenyan society. Togetherness Supreme tells the story of Kamau, an artist, who uses his talent to promote change in Kibera. Togetherness Supreme tells a story of love, conflict, and ultimately, of reconciliation.[3]
Kibera Kid directed by Kenya-based director Nathan Collett is a short twelve-minute film which covers themes of crime and poverty in the slums of KiberaNairobiand also morality as the young protagonist must make a choice between living with a gang of thieves or living a life free of crime. The story is fictional but the circumstances and reality depicted are not. The film received seven international awards and received attention at various film festivals worldwide including theBerlin Film Festival and it was accoladed with a Student EMMY in Hollywood. It has been profiled by BBCReutersAl Jazeera English and many others.[4] Other than this directors such as Collett have shot other short films such as The Oath, a 2005 historical short set in the 1950s during the Mau Mau uprising under the British colonialism in Kenya. It portrays the struggle between two brothers on opposite sides of the conflict. Many of the actors used in the film were descents of Mau Mau fighters.
Whilst the number of films shot in the country has increased in recent years, the country lacks the financial resources and investment needed to produce larger scale feature films and employ professional actors. It is far behind other African film producers such as South Africa and Egypt who have been producing feature films since the early twentieth century.

Government promotion of film making[edit]

The Kenyan government has made a conscious effort to develop Kenyan cinema as an industry, and in 2005 the government helped establish the Kenya Film Commission (KFC) which came into operation in mid-2006. The Kenya Film Commission aims to promote the industry not only within the country but to raise international awareness and interest from potential investors. The commission falls under the Ministry of Information and Communication that is headed by Samuel Poghisio. It supports the Kenyan film industry by providing facilities for screenings and filming and organising various workshops to educate local film-makers seeking to enter film production. It is also responsible for advising on licensing and immigration; as well as facilitate the filming process for film makers. The Commission is also establishing a database that will list film directors, producers, agents, local talent, stakeholders and service providers to raise the profile of the Kenyan film industry.[5][6]
In 2012 the Ministry of Education introduced film production in schools, colleges and universities drama festival. This project coordinated by Dr. Simon Peter Otieno of the department of Literature, University of Nairobi saw schools, colleges and universities attempt film-making in the festival. In 2012 the films 'Conflicted Successions' by the Kenya Institute of Mass Communication, 'Time' by Elimu Academy, 'A Time to Cry' by Chogoria Girls' High School, 'Benji' by Lions Primary School, 'Flashback' by Karima Girls' high school, 'The First Drop' by Kayole One Primary School, 'A Story is Told' by Nyagatugu Boys' High School, 'Angel' by Kakamega High School, 'The Contest' by Kenya High School, 'Anne-Brittah' by Bulimbo Girls' High School, 'Dreams of Tomorrow' by OLM Mugoiri Girls' High School, 'Last Friday at Ten' by Gitwe Girls' High School and 'Pressure Points' by Menengai High School were major highlights. Being the first year of the festival the quality of productions was surprisingly high. A few of the presentations were experimental and lacked the technical quality.
2013 saw what would be arguably the first Science Fiction story in Kenya. This was a film titled 'Messenger' by Rwathia Girls' High School that presented a story of an alien that steals the identity of a form one student. Other highlights in the secondary school category included 'A Rose for Salome' by Chogoria Girls' High School, 'The Red Rose' by Nyagatugu Boys' High School, 'A Letter to Auntie' by TumuTumu Girls' High School, 'Sins and Scenes' by Our Lady of Mercy Mugoiri Girls' high School, 'Black Rose' by St. Annes Secondary School Lioki, 'The Portrait' by Kangubiri Girls' High School, 'Tumours of Bitterness' by Othaya Boys' High School and 'Kosa La Mwisho' by Kajembe High School.
The primary school category saw the screening of 'Words' by Elimu Academy. In the colleges and universities category the film to mention was 'Remember the Name' by the Kenya Institute of Mass Communication, 'Love Taken to a Mysterious Place' by United States International University, 'The Twist' by Mount Kenya University, 'Let's Play Pretend' by Moi University. In a bid to promote participation in this new genre in the drama and film festival, the Ministry of Education introduced genres like documentary, cinematic poetry, screen-narrative, screen-dance and adverts. In 2013 many Early Childhood institutions participated in the screen poetry category. The screen-dance was presented by Kangubiri Girls' High School, Kayole One Primary School and Nkamathi Primary School.
In Nairobi the Hot Sun Foundation was established to help train and expose the talents of young people living in the areas of poverty and educate them in filmmaking, acting, script writing, camerawork. The foundation was responsible for producing films such as Kibera Kid.

Nollywood’s Mike Ezuruonye meets Kenyan politicians
Mike Ezuruonye
Nollywood superstar, Mike Ezuruonye is in the country and has held meetings with Governor Evans Kidero and Ziwani MCA Millicent Mugadi.
It is not clear what Mike, who is in the country courtesy of actress and former Miss Kenya Juliet Achieng, discussed with the politicians.
However, Millicent posted something to insinuate that there are bigger things in the works.
“Work mode. Nigeria meets Kenya. Thank you, your Excellency Gov Evans Kidero for hosting us and your promise to work towards improving our entertainment industry,” Millicent wrote on her Facebook wall.
Achieng, who was in Nigeria a month ago, will be starring in a Kenyan movie alongside the award-winning Nollywood actor.
Mike will be playing a naive Nigerian man who suffers cross-culture stigma when he first comes to Kenya.
He will star as a young man with a mistaken identity. Achieng, on the other hand will acts as a spoilt young girl and gang leader.
The movie, which will be partly shot in Kenya and Nigeria, will have a cast from both countries.

Tuesday, 22 March 2016

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Nollywood movies tool for cultural diplomacy- NICO DG

Dr Barclay Ayakoroma, the Executive Secretary, National Institute for Cultural Orientation(NICO) says Nollywood movies should be used as a cultural diplomacy to foster mutual understanding with countries to enhance national development.
Ayakoroma made the call in an interview with the News Agency of Nigeria (NAN) on Monday, in Abuja.
“Mutual understanding of people from different places leads to better cooperation and this can be achieved with the exchange of cultural ideas, goods and services.
“Cultural exchanges between individuals and even nations involve the projection of our identity through the indigenous languages, dresses, literature, foods, and other expressions that are truly Nigerian to the rest of the world.
“As Nigeria grapples with internal security challenges and seeks regional and economic cooperation from nation-states, it can use the instrumentality of Nollywood to promote the beauty and uniqueness of the country’s physical, geographical and cultural attractions.’’
He said that what the U.S. achieved with Hollywood, the Chinese with its ‘Ping Pong’ culture diplomacy and Israel with religion could be achieved by Nigeria with Nollywood movies.
“Nollywood movies, which have qualities of immediacy, are all encompassing and evoke consciousness are veritable tools of cultural diplomacy that reveal the soul of the country.
“Therefore Nigerian movies must project the beauty of Nigerian’s culture that outsiders need to know for improved understanding, interaction and cooperation.’’
He said that the steps toward the realisation of the above objectives must involve the recognition or respect of cultural differences, understanding of the position or disposition of the other party.
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