Nollywood movies tool for cultural diplomacy- NICO DG
Dr Barclay Ayakoroma, the Executive Secretary, National Institute for Cultural Orientation(NICO) says Nollywood movies should be used as a cultural diplomacy to foster mutual understanding with countries to enhance national development.
Ayakoroma made the call in an interview with the News Agency of Nigeria (NAN) on Monday, in Abuja.
“Mutual understanding of people from different places leads to better cooperation and this can be achieved with the exchange of cultural ideas, goods and services.
“Cultural exchanges between individuals and even nations involve the projection of our identity through the indigenous languages, dresses, literature, foods, and other expressions that are truly Nigerian to the rest of the world.
“As Nigeria grapples with internal security challenges and seeks regional and economic cooperation from nation-states, it can use the instrumentality of Nollywood to promote the beauty and uniqueness of the country’s physical, geographical and cultural attractions.’’
He said that what the U.S. achieved with Hollywood, the Chinese with its ‘Ping Pong’ culture diplomacy and Israel with religion could be achieved by Nigeria with Nollywood movies.
“Nollywood movies, which have qualities of immediacy, are all encompassing and evoke consciousness are veritable tools of cultural diplomacy that reveal the soul of the country.
“Therefore Nigerian movies must project the beauty of Nigerian’s culture that outsiders need to know for improved understanding, interaction and cooperation.’’
He said that the steps toward the realisation of the above objectives must involve the recognition or respect of cultural differences, understanding of the position or disposition of the other party.
Ayakoroma made the call in an interview with the News Agency of Nigeria (NAN) on Monday, in Abuja.
“Mutual understanding of people from different places leads to better cooperation and this can be achieved with the exchange of cultural ideas, goods and services.
“Cultural exchanges between individuals and even nations involve the projection of our identity through the indigenous languages, dresses, literature, foods, and other expressions that are truly Nigerian to the rest of the world.
“As Nigeria grapples with internal security challenges and seeks regional and economic cooperation from nation-states, it can use the instrumentality of Nollywood to promote the beauty and uniqueness of the country’s physical, geographical and cultural attractions.’’
He said that what the U.S. achieved with Hollywood, the Chinese with its ‘Ping Pong’ culture diplomacy and Israel with religion could be achieved by Nigeria with Nollywood movies.
“Nollywood movies, which have qualities of immediacy, are all encompassing and evoke consciousness are veritable tools of cultural diplomacy that reveal the soul of the country.
“Therefore Nigerian movies must project the beauty of Nigerian’s culture that outsiders need to know for improved understanding, interaction and cooperation.’’
He said that the steps toward the realisation of the above objectives must involve the recognition or respect of cultural differences, understanding of the position or disposition of the other party.
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